In recent years, the landscape of careers in communications and media has undergone significant evolution. Gone are the days when studying Journalism or Audiovisual Production automatically meant becoming a television personality, as our parents once assumed. Today, this professional field offers a diverse array of opportunities.
The emergence of the Internet and social networks has further amplified the potential of this industry. If you’re drawn to this path but find yourself unsure about which career in communications and media to pursue, fret not. This article is here to shed light on the options available to you. So, grab your pen and paper, and let’s dive in!
7 Careers related to Communication
We don’t want to get too theoretical, but while we’re on the subject, it’s worth asking: What do careers in communication and media involve?
In broad strokes, the communication process entails the exchange of a message between parties within a specific context. When applied professionally, communicators conceptualize, create, and disseminate messages to their audience to obtain a response.
Messages can take different forms: written text, video content, photographs, or a blend of these mediums. Consequently, careers in communications and media share this fundamental task, albeit within distinct contexts. With this brief clarification in mind, let’s delve into the intricacies of these dynamic professions.
1. Audiovisual Production
If we talk about communicating with images, someone must be in charge of producing them. But Audiovisual Production is more complex than you think. It requires teamwork divided into specializations that make up an audiovisual project:
- Screenwriters
- Producers
- Camera directors
- Decorators
- Lighting engineering
- Editors and Post-producers
In the realm of careers in communications and media, an audiovisual producer often wears multiple hats.
Their roles vary depending on their specific profile, which may lean towards creativity or technical expertise. However, this profession extends beyond mere entertainment. In today’s digital age, marked by hyperconnectivity, online education has emerged as a thriving niche, further underscoring the significance of audiovisual production.
As such, audiovisual communicators play an indispensable role in content creation across traditional media platforms like radio and television. Yet, their impact extends far beyond, encompassing the realm of social networks through avenues such as reels, YouTube channels, and podcasts.
2. Advertising and Marketing
In today’s era of viral content, advertisers play a crucial role in crafting creative and strategic campaigns. Their ability to effectively communicate a brand message, informed by thorough market research, is instrumental in achieving commercial success.
This intersects seamlessly with the realm of audiovisual production. Audiovisual producers are the masterminds behind advertising content. They create everything from television spots and trailers to engaging reels and high-quality viral videos. If you have a passion for research, sales, and creativity, pursuing a Marketing and Advertising career could be your calling.
Upon completing your studies, a myriad of opportunities awaits you. You can find roles in advertising agencies, corporate marketing departments, or as an independent freelancer. It’s worth noting that Marketing and Advertising ranks among the highest-paying careers in communications and media.
3. Journalism
When you think about careers in communication and media, Journalism probably comes to mind first. We won’t deny it. As a journalist, your main task is to report on events in various social areas. What you cover depends on your interests.
For instance, you could focus on politics, economics, culture, travel, or sports. However, it’s important to have a basic understanding of everything because journalists need general knowledge. Plus, having a passion for research is crucial.
As for job opportunities, you’ll mainly work in the media industry: newspapers, TV, radio, or blogs. Nowadays, the Internet is a great platform for independent journalism.
4. Public Relations
Mass audiences, lights, and cameras might not be your thing. Even so, there is good news for you if you want to pursue a career in communications and media. Many universities around the world offer undergraduate degrees in Public Relations, endorsed by the Public Relations Society of America (PRSA). Public Relations Society of America (PRSA).
But what exactly does a public relations person do? Their work is oriented to the corporate part of the labor field. They have the mission of building and strengthening the image and values of a company, both internally and externally. In other words, they supervise the communication of a brand to generate commercial and institutional links.
As you can imagine, the labor field is mainly in the area of marketing or human resources of medium and large companies. You can also work as an external consultant on your own, so it is a profession closely linked to business.
5. Multimedia Design
By now, you’ll have recognized that the intervention of design is essential among careers in communication and media. Products, whether graphic, animated, or sound, are also transmitters of messages. Designers have the soul of artists, but also of communicators.
The work of designers is closely linked to that of audiovisual producers and advertisers. Moreover, their field of production is very broad. As a designer, you can work in illustration, motion graphics, calligraphy, high-impact graphics, and many more.
Best of all, this career is ideal for being a digital nomad. You can build a portfolio of clients to work abroad remotely.
6. Photography
Photography is part of the careers in communication and media, and also an artistic profession. This versatility stems from its universal appeal, as it can capture moments for artistic portraits, news events, social gatherings, or advertising products.
In either case, artistic or not, photography is another form of communication in which you can become a professional. You can follow in the footsteps of Mario Testino or Robert Capa.
A photographer’s field of work encompasses news agencies, print media, blogs, advertising agencies, or working on your own. Many photographers choose to work as freelancers, as they have more creative freedom.
7. Copywriting
Although copywriting is not a new profession, it has evolved to adapt to current trends. A copywriter has the grammatical and creative skills to work as a scriptwriter, creative, content writing, and even UX writing for application interfaces.
As you can see, it is closely linked to other careers in communication and media. Among its great advantages is that it also allows teleworking with a computer and Internet connection. In addition, knowing English to work in writing is now almost a prerequisite for better projects and higher salaries.
Study Communication abroad with GrowPro
Careers in communication and media are booming. But did you know that you can move up a level and study abroad to boost your professional profile? At GrowPro we know how to do it.
We have Business, Marketing, and Communication courses in Australia, Ireland, Canada, and other unique destinations that you will find on our website. Click here and when requesting information, fill in your details. We will advise you in a personalized way so that your adventure has your stamp.
Let nothing stop your passion for communicating because the world is yours. Join our community of adventurers and see why studying abroad is a life-changing experience. See you!
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